When a business owner asks ChatGPT to recommend an accounting firm in Taipei, AI picks from the information it can read. To be mentioned, a firm needs six things ready: a firm profile page that says who you are, a page for each service, an FAQ that answers clients' real questions, a complete Google Business Profile, accurate mentions on other sites, and a fixed set of questions for regular measurement. Many firms' websites have only an address, a phone number and a long list of service names, and after reading them AI still can't say who you suit. Below we go through what to write for each, then where a short-staffed firm should start.
1. A firm profile page that says who you are
Before recommending anyone, AI needs to be sure what kind of firm this is. The profile page should state who the accountants are, which city the firm is in, which clients it mainly serves (for example small businesses, startups, e-commerce sellers or foreign companies), which languages you work in and whether you work online. Concrete facts are enough; adjectives aren't needed. Lines like many years of experience, professional and reliable give AI nothing to quote and don't show clients how you differ from other firms.
2. A page for each service
Bookkeeping, business tax and corporate income tax filing, audits, tax planning and company setup should each have their own page. Owners' questions are usually specific, such as who handles bookkeeping for startups, or whether there's a firm in Taichung that does financial statement audits. If every service is squeezed into one list on one page, AI struggles to tell which service you're a good recommendation for. Each page should say who it suits, how the engagement works, what to prepare and how to book.
3. An FAQ that answers real questions
Turn the questions clients ask most by phone, LINE and email into an FAQ. Use clients' own wording for the questions, and open each answer with the conclusion before the detail. Answers that touch tax rules should cite the Ministry of Finance or the National Taxation Bureau with the date checked, and be confirmed by an accountant. Don't turn case-by-case judgments into general rules; instead, say that every situation differs and invite people to book a consultation.
4. A complete Google Business Profile
When owners search for an accounting firm nearby, Google Maps and AI answers to local questions mainly read your Google Business Profile. Fill in the official name, categories, services, hours and description, and point the booking button back to your website or LINE so you actually receive the leads. Use your official name without stuffing keywords; that breaks Google's rules, and in serious cases the profile can be renamed or suspended.
5. Mentions on other sites
AI often cites directories, comparison articles and local business sites. If those sites show an old address or the wrong services, or don't list you at all, AI uses other firms' information instead. Start from the part of your check report that shows which sites AI relied on, and check and update them one by one.
6. A fixed question set measured regularly
AI answers can change each time, so asking once tells you little. Pick 10 to 15 questions owners actually ask, such as a recommended accountant in Taipei for startup bookkeeping, or which firm helps foreign companies set up in Taiwan, and ask the same set regularly on several AI platforms, recording whether you're mentioned and who is. The five-platform check in GEO by TriloAI runs up to 15 questions at once across ChatGPT, Gemini, Perplexity, Google AI Overviews and Claude, and lists the sites AI relied on.
| What to prepare | What AI uses it to judge | Common gaps |
|---|---|---|
| Firm profile page | Who you are, where you are, which clients you serve | Only an address and phone number, no client focus |
| A page per service | Which service you're a good recommendation for | Every service squeezed into one list |
| FAQ | Whether you can answer owners' questions directly | Missing, or case-by-case judgments written as general rules |
| Google Business Profile | Whether to list you for local questions | Incomplete categories, empty description |
| Mentions on other sites | How others describe you | Out of date, or you're not there at all |
| A fixed question set | (For you) whether anything changed | Asked once, no record kept |
Where a short-staffed firm should start
You don't have to do everything at once. A sensible order: first, the free quick scan in GEO by TriloAI shows how ChatGPT answers now in about 1–2 minutes; then tidy up your Google Business Profile; then write your two or three main services as separate pages; then add the FAQ and fix mentions on other sites. After each round, re-test with the same questions, and record no change as no change.
The short version
For owners to hear your name when they ask AI, first let AI read who you are, what you do and who you suit, then measure regularly with the same questions.
Frequently asked questions
- If I ask ChatGPT once, will I know whether it recommends me?
- Not really. AI answers can change each time, so you need the same questions asked regularly on several platforms to see a trend. Start with the free quick scan in GEO by TriloAI to see how ChatGPT answers in about 1–2 minutes.
- If I do all six, will AI recommend my firm?
- There's no guarantee. Each AI platform decides what it recommends, and nobody can guarantee it. What can be done is to fill in what AI needs and measure the before and after with the same questions.
- Can the website describe the accountants' backgrounds?
- Yes, as verifiable facts, such as education and experience, the services they specialize in and the languages they work in; avoid exaggeration and comparisons with other firms, and have each accountant confirm the text. How accountants promote themselves is regulated; the authorities' latest announcements prevail, and this is a plain-language summary, not legal or tax advice.
- Is a Google Business Profile alone enough?
- It's a good place to start, but when AI answers which firm to recommend, it also looks at your service pages and mentions on other sites. The Business Profile gets you found on the map; the service pages tell AI who you suit.