Company setup questions are best gathered into one FAQ page: collect the questions clients have actually asked, group them into before setup, during filing and after setup, answer each with the same structure, have an accountant confirm every fact, and cite official sources with the date checked wherever rules are involved. People about to set up a company often ask Google or ChatGPT first and then decide which firm to call. If your website has a page that answers these questions clearly, clients get to know you first and AI has something to cite. This article is about the page's structure and who does what, not the setup rules themselves; for those, the authorities' latest announcements prevail.
1. Start with questions clients have actually asked
Don't invent questions. Go through the past few months of LINE messages, emails and call notes and copy the questions word for word. Merge questions that ask the same thing in different words, keeping the wording clients use most. That wording is also what clients type into Google and ChatGPT. Common questions look something like this:
- What documents do I need to set up a company?
- What's the difference between a company and a sole proprietorship, and which suits me?
- Can I register at my home address?
- Roughly how long from filing to being able to start trading?
- What do I need to do every month or every year after setup?
Only the questions are listed here; the answers should be written by the firm based on the latest rules and its own practice.
2. Group by the stage the client is at
Once there are many questions, group them by stage: before setup, while still deciding; during filing, while preparing documents; and after setup, once registration is done. Clients find their question at a glance, and AI can more easily tell what each question is about.
| Stage | What clients usually ask about | What this section should make clear |
|---|---|---|
| Before setup | Which type of entity, whether to use a firm | Whom to ask about the differences, how to book a first call |
| During filing | What to prepare, how the process works | The document checklist, who handles each step, how documents reach the firm |
| After setup | What comes next | Which follow-on services the firm offers, how bookkeeping picks up from here |
3. Answer every question with the same structure
- Open with a direct answer, as if speaking to the client in person
- Add only the details needed, one point per sentence
- Say when to ask an accountant first, rather than turning a case-by-case judgment into a general rule
- Wherever rules are involved, link to the authorities' announcement and give the date checked
- End with the next step: book a first call, upload documents, or read another question first
This structure lets clients read quickly and gives AI a complete sentence to quote when it answers what you need to set up a company. Keep each answer short; where more detail is needed, link to the relevant service page.
4. Who writes the structure and who confirms the facts
A workable split: collecting questions, grouping, page structure and wording can go to a marketing or website partner; facts such as the document checklist, the process and how long things take must be confirmed by the firm's accountants before going live. Rules change, so date every answer and agree how often to review it, for example after each filing season. The authorities' latest announcements prevail; this is a plain-language summary, not legal or tax advice.
5. Three common writing mistakes
The first is pasting legal text in full. Clients can't follow it and AI can't find the point; explain it in plain language and link to the original. The second is leaving out the date, so clients can't tell whether the information still holds. The third is making the decision for the client, for example writing that a small new business should simply register as a sole proprietorship; instead, say which conditions the choice depends on and invite the client to book a first call.
6. One piece of content used in three places
Once the FAQ page is written, LINE auto-replies and website chat can use the same content to answer what to prepare, and documents clients upload can be checked against the same checklist, with reminders for anything missing. Questions about anyone's own tax or accounting situation always go to an accountant. With one piece of content used in three places, staff stop answering the same questions every day, and a change only has to be made once.
The short version
Write the setup questions clients ask every day into one page with a fixed structure, have an accountant confirm every fact, and you have an FAQ that both clients and AI understand.
Frequently asked questions
- Can the FAQ page give answers for every situation?
- General answers, yes; individual cases, no. Describe the general situation and when to ask an accountant first, and leave each company's specifics for the consultation.
- What if the rules change?
- Date every answer and agree a regular time for the firm to re-confirm it. The authorities' latest announcements prevail.
- Should the FAQ page have structured data?
- We'd recommend FAQ structured data so search engines and AI can more easily recognize each question and answer. It only helps them read the page; it doesn't guarantee a citation.
- How do I know whether AI cites my FAQ?
- Use the five-platform check in GEO by TriloAI with questions like what you need to set up a company, run across 5 AI platforms at once, to see which sites AI relied on and whether your page is among them.