Doctor profiles and treatment pages for an aesthetic clinic follow three principles: one doctor or one treatment per page, headings that match the questions people ask, and only facts the clinic has confirmed. A doctor page covers specialty, training and experience, and when and where the doctor sees patients; a treatment page covers what the treatment is, who performs it, how consultations work and what to prepare, with descriptions written or reviewed by the clinic's doctors. Results, recovery and who a treatment suits are left to the doctor to explain in the consultation, not written as promises. Written this way, people understand the pages and AI can cite them directly.
1. What goes on a doctor profile page
| Field | What to write | Who provides or confirms it |
|---|---|---|
| Name and title | Full name and title at the clinic | Clinic |
| Specialty | The doctor's specialist qualifications | The doctor |
| Education and experience | Medical school, training and practice history | The doctor |
| Consulting hours and location | Which days and at which branch | Clinic |
| Treatments handled | Which treatments the doctor mainly handles at the clinic | The doctor |
| How to book this doctor | How to book and how consultations work | Clinic |
Every field states facts, not adjectives. Highly experienced or top-tier skills help neither people nor AI; write what training the doctor has had and where they've practised, and let people judge. The doctor's name and photo should match what appears on other sites, so AI can tell it's the same person.
2. What goes on a treatment page
- What the treatment is: one or two sentences, written or reviewed by a doctor
- Who performs it: which doctors handle it, linked to their doctor pages
- How consultations work: whether a consultation comes first, who handles it, roughly how long it takes
- What to prepare: ID or documents to bring, administrative points to note
- FAQs: answered by a doctor; anything that depends on the individual says the doctor will explain at the consultation
- Review details: which doctor reviewed the page and when it was last updated
Headings on a treatment page can simply be the questions people ask, such as how long a consultation takes or what to bring. With a question-and-answer layout, people find the answer at a glance, and AI can more easily quote a whole passage.
3. What stays off the page
Taiwan's Medical Care Act regulates medical advertising. When we write pages for clinics, we make no claims or promises about results, use no before-and-after photos to attract patients, include no discounts or gifts, and avoid words like best, number one or the only. Recovery, side effects and who a treatment suits differ from person to person, so they're left to the doctor to explain in the consultation; if the clinic wants them on the page, a doctor writes and confirms them. This is a plain-language summary, not legal advice; the latest rules from the Ministry of Health and Welfare and your local health bureau prevail.
4. Writing that AI can read
| Common wording | Write this instead |
|---|---|
| An experienced professional team | Each doctor's specialty, training, experience and consulting hours |
| A range of advanced treatments | One page per treatment: what it is and who performs it |
| Consultations welcome | How to book, how consultations work, what to prepare |
| One big image packed with information | Text on the page itself, and descriptions for images |
A few technical points as well. Give every page one clear main heading. Link doctor pages and treatment pages to each other. Add structured data that marks up the clinic, its doctors and FAQs. Don't put text only inside images; AI and search engines can't always read words in an image.
5. How to check once it's written
Before going live, have a doctor read it through and confirm every sentence is a fact. After launch, use the five-platform check in GEO by TriloAI with questions people ask (for example a recommended picosecond laser clinic in Taipei, or a plastic surgeon in Hsinchu for double eyelid surgery) across 5 AI platforms, to see whether AI mentions your doctors and which sites it relied on. A few weeks later, re-test with the same questions and compare; no change gets recorded as no change.
The short version
Keep doctor and treatment pages to one topic each, write only facts the clinic confirms, and have a doctor review treatment descriptions, and both people and AI will understand them.
Frequently asked questions
- Do treatment descriptions have to be written by a doctor?
- Our approach is that a doctor writes or reviews them before they go live. Administrative information (how to book, what to prepare) can be put together by the front desk or by us; anything about the treatment goes to a doctor.
- Won't one page per treatment mean too many pages?
- With one topic per page, people and AI find answers more easily. Start with the treatments people ask about most and add the rest over time.
- What is structured data, and do we have to add it ourselves?
- Structured data is markup inside a web page for search engines and AI, labelling the clinic, its doctors and FAQs. It's usually added by whoever builds the website and doesn't change how the page looks.
- How do I know whether AI relies on my doctor pages?
- The five-platform check in GEO by TriloAI lists the sites AI relied on; you can also start with the free quick scan to see how ChatGPT answers.