For every branch of a multi-branch aesthetic group to be found, give each branch an accurate Google Business Profile and a branch page, with name, address, clinic hours, resident doctors and booking written the same way; route bookings to the right branch; and measure each branch separately with the same local questions. When someone asks AI for a recommended aesthetic clinic in Taichung, AI needs details about the Taichung branch. If branch information is scattered and inconsistent, AI may recognize the brand but not be able to say which branch is where or which doctor sees patients there.
1. Five things every branch needs
- A Google Business Profile: the official name the branch uses publicly, correct address, clinic hours, categories and services
- A branch page: address, directions, clinic hours, resident doctors, the treatments this branch offers, how to book
- Doctor schedules: which doctors are based at this branch and which rotate, and the days each sees patients
- Consistent details: branch name, address and phone number identical on the website, Business Profile and other sites
- Its own reviews: replied to by the branch, without mentioning what treatment the person had or their health
2. The three most common problems for aesthetic groups
The first is mismatched doctor information. Doctors rotate between branches, the website shows last month's schedule, and the Business Profile and directories show even older versions, so people book and then can't see the doctor they wanted.
The second is every branch's booking going to one central form or one central LINE account, so you can't tell which branch people want or which branch gets the most consultations.
The third is looking only at the brand as a whole, which hides which branches are missing from AI answers. The brand being mentioned doesn't mean every branch is.
| What to check | What good looks like |
|---|---|
| Branch name | Identical on the website, Business Profile and other sites |
| Doctor schedules | Website, branch pages and LINE replies all use the same current schedule |
| Booking entry point | Goes to that branch's booking page, or the central entry asks people to choose a branch first |
| Branch page | One page per branch covering doctors, treatments and directions |
| Measurement | Each branch measured separately with the same local questions |
3. One data sheet for all branches
The more branches you have, the more you need one master data sheet. Each branch's name, address, phone number, clinic hours, resident doctors and treatments offered all live in this sheet, maintained by someone head office designates. The website, Business Profiles and LINE replies all follow it; when any cell changes, update everything at once. An automation tool (such as n8n) can remind the person responsible, and where systems can be connected, updates can sync directly.
4. Who confirms the content
Treatment descriptions on branch pages, just as for a single clinic, are written or reviewed by a doctor and contain only facts the clinic confirms. No claims or promises about results, no before-and-after photos or promotions to attract patients, no words like best or number one. Taiwan's Medical Care Act regulates medical advertising, and a group with many branches and many writers needs a shared set of rules even more. This is a plain-language summary, not legal advice; the latest rules from the Ministry of Health and Welfare and your local health bureau prevail.
5. How to start
Pick the two or three most important branches, or those that most need consultations, and check their Business Profiles, branch pages and doctor details, aligning names, addresses, schedules and booking links. Then use the same local questions, such as a recommended aesthetic clinic in Kaohsiung or a picosecond laser clinic in Taichung, to check whether ChatGPT, Gemini, Perplexity, Google AI Overviews and Claude mention those branches. Start filling in details for the branches that aren't mentioned, settle on a standard format, roll it out to the other branches, then re-test regularly with the same questions.
The short version
A multi-branch aesthetic group gets found not through its brand name alone, but by giving every branch complete, consistent information with accurate doctor schedules, and measuring each branch separately.
Frequently asked questions
- Does every branch need its own page on the website?
- We'd recommend it. A branch page tells Google and AI where each branch is, which doctors are there and how to book, and makes it easy to route bookings to the right branch.
- Doctors rotate between branches. How should that be written?
- The doctor's page lists the branches where they see patients, and each branch page lists its doctors and their days; schedules follow one master data sheet and are updated everywhere at once when they change.
- With many branches, do we have to do them all at once?
- No. Start with two or three branches to set a standard format, measure them with the same questions, then roll it out to the rest.
- Can all branches share one LINE account for consultations?
- Yes, but people should choose a branch first so you can tell inquiries apart, and replies should use that branch's doctor schedule and clinic hours.