Implant and orthodontic clinics can market themselves, but content has to follow the Medical Care Act's rules on medical advertising. In plain terms there are three broad points: only medical institutions may advertise medical services, what ads can say is restricted, and clinics may not attract patients by improper means, such as discounts, group-buy deals or gifts. In practice that means writing facts only: who the dentists are, which services the clinic offers, how to book a consultation and what to prepare for a first visit. Efficacy claims, before-and-after photos and limited-time offers are all set aside. This is a plain-language summary, not legal advice; the latest rules from the health authorities prevail.
1. Three broad points of the medical advertising rules
- Who may advertise: only medical institutions may advertise medical services
- What ads can say: the content of medical advertising is restricted; you can't say whatever you like
- How patients are attracted: clinics may not attract patients by improper means, such as discounts, group-buy deals or gifts
For details and the latest interpretation, follow the most recent announcements from the Ministry of Health and Welfare and other health authorities. We're not lawyers; this only sums up the broad direction, to help you spot which content to pause on and check first.
2. Common phrasings and what to write instead
| Common phrasing | How we handle it | Write this instead |
|---|---|---|
| Promises like always succeeds or completely painless | Not written | Explain the consultation process: book first, and the dentist discusses it after an examination |
| Before-and-after treatment photos | Not used to attract patients | Photos of the clinic exterior, waiting area, treatment rooms and dental team |
| Limited-time offers, group-buy deals, free gifts | Not done | Clear instructions on how to book a consultation |
| Best, number one, top dentist | Not written | Dentists' education and experience, only facts that can be verified |
| Treatment results, recovery time | Not written by us | Written or reviewed by the clinic's dentists |
| Whether National Health Insurance covers it | Not written by us | Coverage follows the National Health Insurance Administration's announcements; patients ask the clinic about their case |
This table is how we handle content we write for clinics, not the text of the law. If you're unsure about a phrasing, pause and check before it goes live.
3. What implant and orthodontic clinics can safely write
- Dentist profiles: education, experience and clinic hours, only facts that can be verified
- Consultation process: how to book, roughly how the first visit goes and what to bring, confirmed by the clinic
- Clinic environment: photos and descriptions of treatment rooms and the waiting area
- Directions and parking: address, nearby public transport, how parking works
- FAQs: how to book, how to reschedule, hours; anything about treatment written or reviewed by a dentist
Patients compare for a long time before deciding, and they search online and ask AI too. Spell out these facts and patients can get to know you first, while AI has something to cite. As for whether someone is suitable for an implant or how long orthodontic treatment takes, the answer depends on the person; on the website, book a consultation and the dentist will explain after an examination is enough.
4. The same approach everywhere
The rules on medical advertising aren't only about the website. Everywhere we handle for a clinic follows the same approach: the website, the Google Business Profile description and photos, social media posts and LINE Official Account messages make no efficacy claims, don't use before-and-after photos to attract patients, and run no discount or gift promotions.
The AI assistant keeps to the same line. It answers only what the clinic provides, such as address, hours and how to book; when a patient asks whether they're suitable for an implant or how long they'd wear braces, it always goes to a dentist or the front desk. The AI never diagnoses or recommends treatment.
5. Who writes, who confirms
Our split is this: the clinic provides the facts and we turn them into readable sentences; treatment descriptions are written or reviewed by the clinic's dentists; and everything is shown to the clinic before it goes live. We don't write clinical information ourselves, and we don't decide on the clinic's behalf what can be said.
| Content | Who writes it | Who confirms it |
|---|---|---|
| Address, hours, directions, how to book | TriloAI, from details the clinic provides | The clinic |
| Dentist profiles | TriloAI, from the education and experience each dentist provides | The dentist |
| Treatment descriptions | The clinic's dentists | The clinic's dentists |
| National Health Insurance | No individual cases; only that coverage follows the National Health Insurance Administration's announcements | The clinic |
With this split, someone is responsible for every sentence. If patients or the health authorities ask, the clinic can say who wrote and who reviewed each part. Before going live, we check each item with the clinic:
- Any wording about efficacy or promises
- Any before-and-after photos used to attract patients
- Any discounts, group-buy deals or gifts used to attract patients
- Any superlatives such as best or number one
- Whether treatment descriptions were written or reviewed by a dentist
- Whether anything states National Health Insurance coverage on the clinic's behalf
The short version
Marketing an implant or orthodontic clinic comes down to spelling out verifiable facts and setting aside efficacy claims, before-and-after photos and discounts; for details, the latest announcements from the health authorities prevail.
Frequently asked questions
- Can I post before-and-after implant or orthodontic photos on my website?
- Our practice is not to use before-and-after photos to attract patients. For the actual rules, the latest announcements from the health authorities prevail; check before anything goes live. This is a plain-language summary, not legal advice.
- Can I run promotions to attract new patients?
- The Medical Care Act doesn't allow clinics to attract patients by improper means, such as discounts, group-buy deals or gifts, and we don't run such promotions for clinics. This is a plain-language summary, not legal advice; the latest rules from the health authorities prevail.
- Can the website answer how much an implant costs?
- The cost of an individual case can only be stated properly after a dentist has examined the patient, so we don't write it on the clinic's behalf. The website explains how to book a consultation, and the clinic explains costs.
- Can the AI assistant tell a patient whether orthodontic treatment suits them?
- No. The AI assistant answers only what the clinic provides, such as address, hours and how to book; whether a treatment suits someone, and what treatment to have, always goes to a dentist or the front desk.