When someone asks ChatGPT for a recommended divorce lawyer in Taipei, AI looks at law firm websites, Google Business Profiles and what other sites say, then decides whom to mention. To be mentioned, have six things ready: a firm overview, a profile for each lawyer, a page for each practice area, location and contact details, an FAQ about how consultations work, and your Google Business Profile. None of this is a trick for AI; it's writing down what clients already want to know. Written clearly, it gives AI sentences to cite; written vaguely, AI lists firms or legal platforms with more complete information instead.
1. How AI decides which firm to mention
When AI answers a request for a lawyer recommendation, it doesn't know any lawyers itself; it reads what it can find online. It looks at what your website says, the categories and address on your Google Business Profile, and how other sites describe you. If your website only says professional, dedicated and trustworthy, AI can't tell what kinds of matters you handle, which city you're in or how to book. That makes it hard to include you. The more specific your information is, and the more consistent it is across sites, the easier it is for AI to see that you're relevant to the question.
2. The six things to have ready
| What | What to include | Questions AI uses it for |
|---|---|---|
| Firm overview page | Firm name, city, main practice areas, number of lawyers | Which firms in Taipei handle family matters |
| Lawyer profile pages | One per lawyer: background, practice areas, languages (confirmed by the firm) | What kinds of matters this lawyer handles |
| Practice area pages | One per area: types of matters, who handles them, how to book | Which firm to call about a labor dispute |
| Location and contact page | Address, transport, hours, phone, LINE, online booking | How to contact a law firm nearby |
| Consultation FAQ | How the first consultation works, what to prepare, whether it can be online | What to prepare before seeing a lawyer for the first time |
| Google Business Profile | Official name, categories, services, description, hours, booking link | Google Maps and AI answers to local questions |
The FAQ covers only how working with the firm works, such as how to book, how consultations run and what to bring. Answers to legal questions themselves are written or reviewed by the lawyers. We help with the format; we don't write legal advice.
3. Mentions on other sites
AI doesn't only read your website; it often cites lawyer directories, legal Q&A platforms and news coverage. If you're missing from those places, or they show an old address, an old phone number or a lawyer who has left, AI may repeat the wrong information. Start by checking which sites AI actually relies on, then confirm one by one whether you appear and whether the details are right. Keep the firm name, address and phone number identical everywhere so AI doesn't treat you as two different firms.
4. How to check whether AI mentions you
Asking ChatGPT once isn't reliable, because AI answers can change each time. A more reliable approach is a fixed set of questions checked across several AI platforms at once, then re-tested with the same questions later. Use the words clients would use, for example:
- A recommended divorce lawyer in Taipei
- Which lawyer to call about a labor dispute in Hsinchu
- Law firms in Taoyuan that handle criminal cases
- Lawyers in Taichung who handle inheritance
- Which firm a company can use to file a trademark
The free quick scan in GEO by TriloAI checks ChatGPT only, with no sign-up, in about 1–2 minutes. The full five-platform check runs up to 15 questions across ChatGPT, Gemini, Perplexity, Google AI Overviews and Claude at once. The report shows who AI recommends, which sites it relies on, and the three things to do first this month.
5. Stay within the Code of Ethics for Lawyers
Lawyers in Taiwan follow the Attorney Regulation Act and the bar's Code of Ethics for Lawyers, which restrict how lawyers advertise and seek clients, for example no false, exaggerated or misleading statements. So all six only contain facts the firm has confirmed: no win rates, no promised outcomes, no words like strongest, number one or only, no expert titles the firm can't back up, and no client details from real cases. This is a plain-language summary, not legal advice, and the latest rules from the bar association and the competent authority prevail.
The short version
To be mentioned when people ask AI for a lawyer, write down your firm, lawyers, practice areas, contact details and consultation process as clear, consistent, factual information.
Frequently asked questions
- Does the website need a profile page for every lawyer?
- We'd recommend it. AI and clients both want to know who handles a given kind of matter, and a page per lawyer with clear practice areas gives them something to cite; the firm confirms the content before it goes live.
- If we have all six ready, will AI recommend us?
- No guarantee. Each AI platform decides what it recommends, and nobody can guarantee it. What can be done is to fill in the information and measure the before and after with the same questions.
- Should the firm publish legal articles?
- It can, but the legal content should be written or reviewed by the lawyers. We help format it so AI can read it; we don't write legal advice.
- How do I see how AI currently describes my firm?
- Start with the free quick scan in GEO by TriloAI: enter your URL and see how ChatGPT answers in about 1–2 minutes. For the full picture, the five-platform check covers 5 AI platforms at once.