Lawyer profiles and practice area pages should be written as facts clients can understand and AI can quote directly. A lawyer profile states education, experience, practice areas, languages, a photo and how to book. A practice area page answers what kinds of matters you handle, which lawyers handle them, how the first consultation works and how to book. Replace adjectives like senior, professional and trustworthy with concrete facts, so AI can tell you apart from other firms. Every line goes live only after the firm and the lawyer concerned have confirmed it.
1. Six things a lawyer profile should include
- Name and title: use the firm's actual titles, such as managing partner or partner
- Education and experience: schools and previous positions, only what can be verified (confirmed by the firm)
- Practice areas: the main kinds of matters handled; three to five is enough
- Languages: which languages consultations are available in
- Photo: a clear headshot so clients know who they'll meet
- How to book: a link to the booking page or LINE, with how consultations work
When AI answers what kinds of matters a lawyer handles, it looks for pages like this. With only a name and a paragraph about extensive experience, AI has no sentences to cite. When a firm has several lawyers, using the same format on every profile makes them easier for AI and clients to compare.
2. Five questions a practice area page should answer
| The client's question | What the page should say |
|---|---|
| Do you handle this kind of matter | The types of matters handled, such as divorce, custody and inheritance |
| Who will handle it | The lawyers for this area, linked to their profiles |
| How does the first consultation work | In person or online, and what to prepare (the list is set by the firm) |
| How are consultations charged | The firm decides whether to publish how fees work |
| How do I start | Phone, LINE, online booking, and roughly how soon someone will reply |
These questions are about how working with the firm works, not legal questions. Legal articles can be written separately, but their content should be written or reviewed by the lawyers.
3. Before and after
| Common wording | Write this instead |
|---|---|
| A senior team of professional lawyers | Our lawyers mainly handle family and labor matters |
| Experienced and trustworthy | List each lawyer's education, experience and practice areas |
| Full-service legal solutions | A page per practice area saying what matters are handled |
| Call us for a consultation | Spell out phone, LINE, online booking and reply times |
Rewriting doesn't mean writing more. One concrete line saying the firm mainly handles family and labor matters is more useful than three lines of adjectives, and less likely to slip into exaggeration.
4. Four details that help AI read your pages
- One clear main heading per page, such as Divorce and Custody Matters, not just Services
- Lawyer and practice area pages linked both ways: profiles list areas, area pages list the lawyers
- Structured data marking up the firm, its lawyers, address and services
- Lawyer names, firm name and address written identically on the website, Google Business Profile and other sites
Structured data isn't a cure-all. It helps AI recognize the information on a page, but a clearly written page is what really matters.
5. Have each lawyer review their page before it goes live
Before each lawyer's page goes live, have them read it once and confirm every line is fact. Lawyers in Taiwan follow the Attorney Regulation Act and the bar's Code of Ethics for Lawyers, which restrict how lawyers advertise and seek clients, for example no false, exaggerated or misleading statements. When we write, there are no win rates, no promised outcomes, no superlatives, no titles that can't be backed up, and no client details from real cases. This is a plain-language summary, not legal advice, and the latest rules from the bar association and the competent authority prevail.
The short version
Lawyer profiles and practice area pages that answer who, what matters and how to start with facts the firm has confirmed are easier for AI and clients to understand than any adjective.
Frequently asked questions
- Should a lawyer profile mention years of practice?
- You can include facts the firm can verify, such as previous positions, once the firm confirms them; skip words like senior that carry no concrete information.
- How many practice areas should we list?
- Only the ones the firm genuinely focuses on. A page per area is easier for AI and clients to understand than a long list on one page.
- What is structured data?
- It's markup in the page code, written for search engines and AI, that says this is a law firm, this is a lawyer, and this is the address. Clients don't see it, but it helps AI understand the page.
- How long after updating the pages will we see a change?
- Each platform updates at its own pace, usually a few weeks. We re-test with the same questions, and no change gets recorded as no change.