A law firm website can introduce the firm, but every line needs to be accurate. Lawyers in Taiwan follow the Attorney Regulation Act and the bar's Code of Ethics for Lawyers, which restrict how lawyers advertise and seek clients, for example no false, exaggerated or misleading statements. When we write for firms, we hold five lines: no win rates, no promised outcomes, no words like strongest, number one or only, no expert titles the firm can't back up, and no client details from real cases. What you can write with confidence are facts the firm has confirmed: who the lawyers are, what matters they handle, where the firm is and how to book. This is a plain-language summary, not legal advice, and the latest rules from the bar association and the competent authority prevail.
1. The general direction
The detailed rules change over time, and this article doesn't go through them one by one. The general direction is easy to remember: every line on the website should be true, not exaggerated and not misleading. People usually look for a lawyer when they're under a lot of pressure. At that moment, a line like we always win or the strongest firm is easily misread, and that's exactly the kind of wording to avoid. When in doubt, the latest rules from the bar association and the competent authority prevail, and you can ask your local bar association directly.
2. Five kinds of claims we don't write
| We don't write | Example | Write this instead |
|---|---|---|
| Win rates | We win nine cases out of ten | The kinds of matters the firm mainly handles |
| Promised outcomes | You'll definitely get it back, a sure win | How the first consultation works |
| Superlatives | Strongest, number one, the only | Concrete facts, such as the cities and areas you serve |
| Titles you can't back up | Calling yourself an authority or expert | Education and experience the firm can verify |
| Client details from real cases | Case descriptions that could identify a client | Only the types of matters handled, with no client information |
This table is how we write content, not an article-by-article reading of the rules. Every firm's situation is different, and the firm decides what to publish and how to word it.
3. Facts you can write with confidence
- Each lawyer's name, education, experience and practice areas (confirmed by the firm)
- The kinds of matters the firm handles, such as divorce, inheritance, labor disputes and criminal cases
- Which city the firm is in, plus address, transport and hours
- How to book a consultation, whether it can be online, and what to bring the first time (the list is set by the firm)
- Which languages consultations are available in, and whether the firm handles matters for foreign clients
- Articles, talks and publications the lawyers wrote or reviewed themselves
These are things clients already want to know, and what AI needs when answering a request for a lawyer recommendation. Being specific is more useful than sounding impressive.
4. Take a second look when AI writes the copy
Many people now use AI tools to write website copy. AI readily adds adjectives like most professional, top-tier team or high success rate, because that's how general product advertising is often written. Drafting with AI is fine, but check every line against the five lines above. Our process: write the draft from facts the firm provides, remove superlatives, promised outcomes and claims that can't be backed up line by line, then hand it to the lawyer concerned to confirm.
5. Sign-off before going live
| Step | Who | What |
|---|---|---|
| Provide the facts | The firm | Lawyers' backgrounds, practice areas, address, how to book |
| Draft | TriloAI | Turn them into pages AI can read, following the approach above |
| Line-by-line check | TriloAI | Remove superlatives, promised outcomes and claims that can't be backed up |
| Personal sign-off | Each lawyer | Confirm every line on their own page is fact |
| Decide to publish | The firm | The firm decides whether it goes live and what to change |
The short version
For a law firm website, accurate matters more than impressive: write only facts the firm has confirmed, and when in doubt, follow the latest rules from the bar association and the competent authority.
Frequently asked questions
- Can the website show thank-you letters or reviews from clients?
- This kind of content involves client information, and our practice is not to write client details from real cases. Whether and how to show it is for the firm to judge under the Code of Ethics for Lawyers, or to ask its bar association about. This is a plain-language summary, not legal advice.
- Can we say we specialize in divorce cases?
- Our practice is to write facts, for example that the firm mainly handles divorce, custody and inheritance matters, rather than words like specialist or authority that need backing up. For the exact wording, the latest rules from the bar association and the competent authority prevail.
- Can this article be treated as legal advice?
- No. It describes how we write content and summarizes the rules in plain language; it is not legal advice, and the latest rules from the bar association and the competent authority prevail.
- Will AI search optimization make the content sound exaggerated?
- No. AI needs specific, consistent facts, such as what matters a lawyer handles and where the firm is, not adjectives. Plain, accurate writing is easier for both AI and clients to understand.