For AI to describe a new project correctly, write each fact as one clear sentence, keep only one version of it, and make it match your official documents. People ask AI how many layouts a project has, how far it is from the nearest metro station and when it will be completed. AI looks for answers on your website, in news, forums and property portals; if your website is vague, or different pages say different things, AI may piece together something wrong. Below are the items people ask about most, and how to write each one.
1. Start with a fact sheet
Before changing the website, put the project's facts into one sheet, with every item tied to official material you've confirmed, such as floor plans and the project information pack. The website, sales center explanations, social posts and the AI assistant all take their details from this sheet. Change one place and the rest follow, so nobody says something different.
| Item | How to write it | Which document it should match |
|---|---|---|
| Floor area and layout | One sentence per layout: bedrooms and living rooms, with floor area broken down as in the official documents | Floor plans, official sales material |
| Shared facilities | List the facilities, without adjectives like top-tier or luxurious | Project information pack |
| Completion date | The estimated date the developer has announced, with the date it was last updated | The developer's official announcement |
| Transport | Which station, how to get there and roughly how many minutes, with the source stated | Measurements or map data you've confirmed |
| Sales center | Address, opening hours and how to book a visit | The developer's or sales agency's schedule |
| Price | No prices or market trends; ask people to contact the sales team or check the government's actual price registration | Explained by the sales team |
2. Keep only one version of each fact
Project details change often: the completion date moves, layouts are updated, the sales center relocates. Old versions linger in old press releases, old pages and old social posts, and AI may read them. So each time something changes, do three things: update the website, show the update date on the page, and point old pages to the new details or take them down. For outdated details on other sites, ask those sites to update them where you can.
3. Write sentences AI can quote directly
AI prefers sentences it can use as an answer. Compared with convenient transport and great amenities, wording like about an 8-minute walk to the nearest metro station (based on map data from the developer) is far more likely to be quoted correctly. Start each page with a sentence or two saying what the page covers, then add details in sections. Turn common questions into an FAQ, such as whether there's parking or when the sales center opens, with answers taken from the fact sheet.
Images need text too. Give exterior renderings, floor plans and facility photos a sentence each saying what they show; if an image is an artist's impression, say so. AI can't read the words inside an image, so a clear description is how it knows what the image is about.
4. What to leave out
- Prices and market trends: leave them to the sales team, or point people to the government's actual price registration
- Superlatives: words like best, first or only
- Investment returns: whether prices will rise, or how much rental income to expect
- Anything unconfirmed: transport or public works that are still being planned with no firm timeline; check the source and progress before writing about them
Real estate advertising has to match the facts, and presale housing has additional rules. This is a plain-language summary, not legal advice; the latest rules from the authorities, such as the Ministry of the Interior and local governments, prevail.
The short version
For AI to describe your project correctly, write each fact as one clear sentence, keep only one version, and make it match the official documents.
Frequently asked questions
- The project is still presale and details keep changing. What should we do?
- Start every change from the fact sheet, update the website at the same time with the update date shown, and point old pages to the new details. That way people and AI see the same version.
- Can we just say near the metro?
- Better to be specific: which station, how to get there and roughly how many minutes, with the source stated. Vague wording is easy for AI to misread and more likely to drift from the facts.
- AI got my project wrong. What now?
- First find which site AI cited. If it's your website, fix the website; if it's another site, ask them to correct it. Then check again with the same questions; platforms update at different speeds, and changes usually take a few weeks to show.
- Should the website show prices?
- That's for you and your sales team to decide. When we write content we don't state prices or market trends ourselves; people who ask about price are pointed to the sales team or the government's actual price registration.