A clinic website can say plenty, but it has to follow the Medical Care Act's rules on medical advertising. In plain terms there are three broad points: only medical institutions may advertise medical services, what ads can say is restricted, and clinics may not attract patients by improper means, such as discounts, group-buy deals or gifts. In practice that means writing only facts the clinic has confirmed: who the doctors are, which specialties you cover, session times and how to register. Efficacy claims, before-and-after photos, promotions and superlatives are set aside, and anything medical is written or reviewed by the clinic's doctors. This is a plain-language summary, not legal advice; the latest rules from the health authorities prevail.
1. Three broad points
- Who may advertise: only medical institutions may advertise medical services
- What ads can say: the content of medical advertising is restricted; you can't say whatever you like
- How patients are attracted: clinics may not attract patients by improper means, such as discounts, group-buy deals or gifts
For details and the latest interpretation, follow the most recent announcements from the Ministry of Health and Welfare and other health authorities. We're not lawyers; this only sums up the broad direction, to help you spot which content to pause on and check first.
2. Page by page
| Page | Facts you can write | Hold back |
|---|---|---|
| Home page | Clinic name, specialties, address, session times, how to register | Words like best, number one or top doctor |
| Doctor profiles | Education, experience and sessions, only facts that can be verified | Titles and rankings with nothing behind them |
| Services | Which services the clinic offers, described or reviewed by a doctor | Efficacy claims, promises, before-and-after photos |
| Health information articles | General explanations written or reviewed by a doctor, with author and update date | Turning health information into a sales pitch for treatment, or ending with a promotion |
| News | Closures, days off, session changes, clinic announcements | Limited-time offers, group-buy deals, gift promotions |
| National Health Insurance | Coverage follows the National Health Insurance Administration's announcements; ask the front desk about your case | Writing coverage yourself, or judging whether a patient's case is covered |
This table is how we handle content we write for clinics, not the text of the law. If you're unsure about a phrasing, pause and check before it goes live.
Photos work the same way: the clinic exterior, entrance, waiting area, treatment rooms and medical team help first-time patients find their way; we don't use before-and-after photos to attract patients.
3. Take extra care with health information articles
General clinics often use health information articles to cover things patients commonly ask about. These are useful to patients, and AI can read them too. But they are medical content, so our practice is this: the clinic's doctors write or review them, and we only turn them into readable sentences and add headings and structure; each article states its author and update date; and it ends with how to register, not a promotion. We don't write medical information ourselves.
A title can be a question patients often ask, answered in the first paragraph, with the content still written or reviewed by a doctor. Patients find this easy to read, and AI finds it easier to cite.
4. Who writes, who confirms
| Content | Who writes it | Who confirms it |
|---|---|---|
| Address, session times, directions, how to register | TriloAI, from details the clinic provides | The clinic |
| Doctor profiles | TriloAI, from the education and experience each doctor provides | The doctor |
| Services, health information articles | The clinic's doctors | The clinic's doctors |
| National Health Insurance | No individual cases; only that coverage follows the National Health Insurance Administration's announcements | The clinic |
With this split, someone is responsible for every sentence; if patients or the health authorities ask, the clinic can say who wrote and who reviewed each part.
5. A checklist before going live
- Any wording about efficacy or promises
- Any before-and-after photos used to attract patients
- Any discounts, group-buy deals or gifts used to attract patients
- Any superlatives such as best or number one
- Whether medical descriptions were written or reviewed by a doctor
- Whether anything states National Health Insurance coverage on the clinic's behalf
The same check applies to the Google Business Profile description, LINE Official Account messages and the AI assistant's answers. The AI assistant answers only what the clinic provides, and medical questions always go to clinic staff. Content that sticks to facts is also easier for AI to cite.
The short version
A clinic website comes down to spelling out verifiable facts, leaving medical explanations to doctors, and setting aside efficacy claims, before-and-after photos, promotions and superlatives; for details, the latest announcements from the health authorities prevail.
Frequently asked questions
- Can a clinic website publish health information articles?
- Yes. Our practice is that the clinic's doctors write or review them, with author and update date, and they aren't turned into a sales pitch for treatment. This is a plain-language summary, not legal advice; the latest rules from the health authorities prevail.
- Can the website announce an opening offer or a gift for checking in?
- We don't do that. The Medical Care Act doesn't allow clinics to attract patients by improper means, such as discounts, group-buy deals or gifts. This is a plain-language summary, not legal advice; the latest rules from the health authorities prevail.
- Can the website say which services National Health Insurance covers?
- We don't write coverage for the clinic. Coverage follows the National Health Insurance Administration's announcements and individual cases are for the clinic to judge, so the website just makes clear that patients can ask the front desk.
- Will you tell me whether a particular sentence is legal?
- We're not lawyers and don't make legal judgments. We follow our own practice to avoid common pitfalls, ask the clinic to confirm anything uncertain, and where needed suggest checking with the health authorities or a legal professional.