Write certifications, capacity and lead time as text on the page, one item per line, with units, ranges and conditions, and include only what you actually have and can prove. Follow the certificate's own name and scope; give capacity and lead time as typical ranges and say what changes them. Keep the wording the same on your website, B2B platforms and trade-show exhibitor pages. When AI answers buyers, it may quote your sentences directly: write vaguely and AI can't understand it; write it wrong and the wrong details travel with it.
1. A certificate image isn't the same as stating it
Many factories put a scan of the certificate on the home page or the about page and consider it done. But AI and search engines may not read text inside images, and buyers have to zoom in. A better approach: keep the image, and next to it state in text the certification name, version, scope, the site it covers and the expiry date. Buyers understand it at a glance, and AI has sentences to quote.
2. Follow the scope on the certificate
| Field | How to write it | Watch out for |
|---|---|---|
| Name and version | For example ISO 9001:2015, IATF 16949 | Write the full name, not just ISO |
| Scope | Copy the scope wording from the certificate | If it covers only certain products or processes, don't present it as covering the whole plant |
| Sites covered | The plant or address the certificate covers | Especially important if you have several sites |
| Expiry date | The expiry date, updated after renewal | Remove expired certifications |
| Issuing body | The name as it appears on the certificate | Don't rephrase or abbreviate it into another name |
Don't present a certification still in progress as already granted. Also, product certifications (such as the safety approvals a market requires) and the factory's management system certifications are different things; list them separately rather than mixing them.
3. Give capacity and lead time as ranges with conditions
Capacity and lead time are the easiest to get wrong, because real figures shift with the product, material and schedule. Don't write one impressive number; give a typical range plus the conditions that affect it.
| Item | Vague wording | Clear wording |
|---|---|---|
| Capacity | Large capacity | Typical monthly capacity of about X pieces (depending on part size and process) |
| Sample lead time | Fast sampling | Samples typically take about X–Y weeks after complete drawings are received |
| Production lead time | On-time delivery | Production typically takes about X–Y weeks, depending on quantity and material lead time |
| MOQ | Flexible MOQ | Samples from X pieces; production MOQ discussed per product |
Replace X and Y with figures your factory can normally meet. Err on the conservative side rather than writing what you can't deliver. Buyers plan around the lead time on your website, and missing it costs trust.
4. Three ways to make it readable for AI
- One item per line: certifications, capacity, lead time and MOQ stated separately, not packed into one long paragraph
- Add structured data: mark up your company name, address and products in a format search engines and AI read easily
- An FAQ: turn the questions buyers often ask into Q&As, such as whether you take small orders and how long samples take
5. Keep details consistent across sites
AI doesn't only read your website; it may also draw on B2B platforms (such as Taiwantrade), industry directories and trade-show exhibitor pages. If your website says ISO 9001:2015 while a platform still shows the old version, or your website says 4 weeks for production while a platform says 2, AI may pick up either. Each time a certification or capacity figure changes, list every site that carries your company details and update them together. The five-platform check report lists the sites AI relied on, so start with those.
6. What not to write
- Figures you can't back up: capacity, export volume or customer counts with no records behind them
- Client names or logos without consent
- Certifications that have expired or are still in progress
- Adjectives like leading or top-tier that you can't back up
- Fixed delivery promises: lead times vary by order, so give typical ranges and conditions
The short version
Write certifications, capacity and lead time as clear, consistent and verifiable text, so AI can read it and buyers can trust it.
Frequently asked questions
- Our certificate expires soon. What should the website say?
- State the expiry date on the current certificate, then update the date and scope after renewal. If it has expired and hasn't been renewed, take it off the website for now.
- Can we avoid publishing exact capacity?
- You can give a range or conditions, such as depending on part size, or invite buyers to discuss production volumes by email. The key is not to write numbers you can't meet.
- Is structured data a must?
- We'd recommend it. It doesn't guarantee an AI recommendation, but it helps search engines and AI recognize your company and products. Clear text on the page still matters most.
- How do we know whether the details AI cites are right?
- The five-platform check report lists the sites AI relied on. Open each one, check your details there, fix anything outdated or wrong, then re-test with the same questions.