A page for a brand you represent should let buyers and AI see three things at a glance: what the brand is, which products you handle in Taiwan, and how to buy from you. The approach is one page per brand and one page per main product series, written as web text rather than just the manufacturer's catalog. Include only what the brand owner allows you to publish and what you can back up: describe the agency scope the way your contract and the brand owner allow, and write certifications with the name and scope as on the certificate. Keep the wording the same on your website, B2B platforms and the brand's official website so AI doesn't mix things up.
1. Ask the brand owner what you can publish
Much of a represented brand's material isn't yours to decide. Rights to product photos, catalogs, specs and case examples usually sit with the brand owner, and your agency scope is set in the contract. Before writing anything, confirm a few things with the brand owner and keep a record by email.
- How the brand name, logo and product photos may be used
- Whether the manufacturer's catalogs and spec sheets can be turned into web text
- How to describe your scope: which product lines and which regions
- Whether words like exclusive or sole distributor can be used, following the contract and what the brand owner agrees to
- Whether the brand owner has Chinese introductions or specs available
2. Six things a brand page should state
| Item | What to write | Watch out for |
|---|---|---|
| Who the brand is | Which country the brand is from and its main products | Use the brand owner's own introduction; don't add adjectives |
| Your scope | Which product lines and regions you handle in Taiwan | Follow the contract; don't add what it doesn't say |
| Product series | Main series and their uses, linking to each series page | Mark discontinued series clearly or remove them |
| How to buy | Directly from you or through resellers; how to request a quote | An inquiry button on every page |
| After-sales and warranty | Who handles repairs, and how parts and warranty work | Follow the brand owner's warranty terms |
| Certifications and tests | Certifications or test reports the products hold | Only ones you actually have documents for, with the scope as stated in them |
3. Write product pages as web text
Many distributors' product pages show one product image and a catalog download button. Buyers have to click once more, and AI and search engines may not read text inside PDFs and images. A better approach is one page per main series whose first sentence says what the product is, who it's for and who sells it in Taiwan.
- Specs as a table on the page, with model, size, material and operating conditions stated separately
- Model cross-references: old and new models and replacement models, since engineers often search by model
- Packaging, minimum order quantity and typical lead time, with items usually in stock and made-to-order items stated separately
- Captions on product photos naming the model and use
- An FAQ: for example how it differs from the old model, whether small quantities are available and how to request a repair
4. Rewrite manufacturer material in the words Taiwanese buyers use
Manufacturer introductions are often direct translations, using words Taiwanese buyers don't normally use. A product name in the manufacturer's material may have a different common name in the Taiwanese industry. A product page can give both the manufacturer's name and the name commonly used in Taiwan, so buyers' questions to AI match whichever they use. When rewriting, change only the wording, not the content: specs, functions and certifications still follow the manufacturer's material, with no effects the manufacturer doesn't state.
5. Keep the wording consistent across sites
AI doesn't only read your website; it may also draw on the distributor list on the brand's official website, B2B platforms, industry directories and trade-show exhibitor pages. If your website says you handle three product lines while the brand's website lists one, or your company name is spelled several ways in different places, AI may pick up any of them. Each time your scope or contact details change, list every site that carries your company details and update them together. The brand's website has to be updated by the brand owner, so prepare the correct details for them.
6. What not to write
- Agency scope, or words like exclusive, that the contract doesn't include
- Photos, catalogs or customer examples the brand owner hasn't agreed to publish
- Functions or effects the manufacturer's material doesn't state
- Certifications that have expired or are still in progress
- Adjectives like leading or top-tier that you can't back up
The short version
Pages for the brands you represent should state the brand, your scope and how to buy in clear web text, include only what the brand owner allows and you can back up, and read the same on every site.
Frequently asked questions
- We no longer represent a brand. What should happen to its page?
- Change the page to say you no longer represent the brand, or remove it, and update B2B platforms and directories too. If old details stay up, AI may keep sending buyers to you, only for them to find they can't buy from you.
- The brand owner has no Chinese material. Can we translate it ourselves?
- Yes, but first confirm with the brand owner that you can use their material, and have the brand owner or someone who knows the product review the translation. Write specs and certifications as in the original, without translating them into something with a different meaning.
- Is structured data a must?
- We'd recommend it. It helps search engines and AI recognize your company, brands and products, though it doesn't mean you'll be recommended. Clear text on the page still matters most.
- How do we know whether the changes worked?
- Run the five-platform check on the Taiwan market with the same brand-name and use-only questions, see whether AI mentions you and whether the details it cites are right, and look at inquiries from your website. Changes usually take a few weeks to show, and no change gets recorded as no change.